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But Tinder, with its youthful grip on mobile dating, is increasingly becoming one of the firm’s hottest commodities: A standalone Tinder would be worth about

But Tinder, with its youthful grip on mobile dating, is increasingly becoming one of the firm’s hottest commodities: A standalone Tinder would be worth about $1.6 billion, analysts from JMP Securities said last week, who added that Tinder Plus could bring the firm more than $121 million in subscriptions next year.“Where we’re headed in the overall dating world is a much more visual, faster, ‘gamification’ of dating, versus the profile matching of places like e Harmony,” said Kerry Rice, a senior analyst at Needham & Co.“I haven’t been looking for a serious relationship in my early 20s.It’s great to just talk to people and meet up with people.”“I have a boyfriend right now whom I met on Tinder,” says Frannie Steinlage, a 34-year-old straight woman who is a health-care consultant in Denver.I don’t believe hookup culture has infected our brains and turned us into soulless sex-hungry swipe monsters. It doesn’t do to pretend that dating in the app era hasn’t changed. Tinder arrived in 2012, and nipping at its heels came other imitators and twists on the format, like Hinge (connects you with friends of friends), Bumble (women have to message first), and others.

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But Tinder, with its youthful grip on mobile dating, is increasingly becoming one of the firm’s hottest commodities: A standalone Tinder would be worth about $1.6 billion, analysts from JMP Securities said last week, who added that Tinder Plus could bring the firm more than $121 million in subscriptions next year.

.6 billion, analysts from JMP Securities said last week, who added that Tinder Plus could bring the firm more than 1 million in subscriptions next year.

It’s not clear that the young and perky are the best market for corporate matchmakers.

“There are limits to the percentage of single people who will become active Tinder users and repeating ‘casual daters,'” Morgan Stanley analysts said in a February note to clients.

“And in our view, Tinder is reaching those limits.” EHarmony has not shied away from its reputation as an overbearing matchmaker, slow but comprehensive, with long-term interests at heart.

Some have argued that Tinder’s model — of love (or lust) at first swipe — is actually closer to the future of online dating not just for young singles, but for daters of all ages. Finkel, a Northwestern University psychology professor who has studied online dating, has called superficiality “Tinder’s greatest asset,” arguing that the service is actually closer than profile matchmaking to that old style of dating: catching someone’s eye and, knowing nothing about their background, feeling a sense of attraction from across the room.

Making a profile by answering hundreds of questions was once a necessary move to bring legitimacy to online dating.

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Two-thirds of the singles and fling-seekers in America’s online-dating market are older than 34, IBISWorld data show.

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